FREE ARTICLES
free advice, help, information and commentary
In a stunning victory for Free Speech advocates, the High Court, in a 5/4 decision, upheld the preliminary injunction .... The most troubling part of the Opinion is the Government can enforce obscenity laws already on the books. ... This suggestion has added more fuel for the fire in the anticipated crackdown on adult websites using federal obscenity laws.
Aschcroft proposes tougher tougher regulations on 2257 and inspections ... California content producer regulations ... Supreme Court's Gifts decision ... Acacia's class action suit ... Video voyeurism ... Legal victorys ... Obscenity Prosecutions ... Internet wiretap ...
Legal Issues Associated with Online Pharmacies By Lawrence G. Walters, Esq. & Heather R. Schwarz, Esq.
As adult webmasters continue to search for new ways to generate revenue and stay competitive, opportunities arise to participate in unique affiliate programs; each filling a perceived consumer need. The latest such craze relates to the online distribution of prescription drugs. Any webmaster considering such an affiliate program should carefully consider the legal and political issues relating to this business model.
Are Dialers Dead? By Sexmoney
Some webmasters and sponsors are still making good money with dialers outside the USA - but this scenario will change. More and more legislations throughout Europe are going to ensure that the dialer and premium rate numbers will become an enemy to be vanquished
Google's Page Rank Explained Part 1 by PhilC
Not long ago, there was just one well-known PageRank Explained paper, to which most interested people referred when trying to understand the way that PageRank works. In fact, I used it myself. But when I was writing the PageRank Calculator, I realized that the original paper was misleading in the way that the calculations were done. It uses its own form of PageRank, which the author calls "mini-rank". Mini-rank changes Google's PageRank equation for no apparent reason, making the results of the calculations very misleading.
Google's Page Rank Explained Part 2 by PhilC
Adding new pages to a site is an important way of increasing a site's total PageRank because each new page will add an average of 1 to the total. Once the new pages have been added, their new PageRank can be channeled to the important pages. We'll use the calculator to demonstrate these.
Google's Page Rank Explained Part 3 by PhilC
Outbound links are a drain on a site's total PageRank. They leak PageRank. To counter the drain, try to ensure that the links are reciprocated. Because of the PageRank of the pages at each end of an external link, and the number of links out from those pages, reciprocal links can gain or lose PageRank. You need to take care when choosing where to exchange links.
Google and Themes by PhilC
In our terms a theme can be many things, such as a color scheme or subject matter, but in Google's terms, a theme is the subject matter - the topic. The topic is what the web pages are about. A jewelry website's pages are about jewelry of various kinds, therefore the site's theme is jewelry. Each page might be about a different kind of jewelry. The theme of a page about bracelets is bracelets and the theme of a page about necklaces is necklaces, but the overall theme of the site is jewelry. Like many top search engines, Google likes themes to the extent that they influence a page's rankings. People often wonder why their PR6 page can't beat a PR4 or PR5 page in the rankings for a particular search term. There are a number of reasons for it and one of them is the theme of the sites or pages.
SEO Copywriting by PhilC
SEO Copywriting, or to give it its full name, search engine optimization copywriting or search engine copywriting, is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.
Inbound Links, Link Exchanges and Link Acquisition by PhilC
Link text (the text that is clicked on when clicking on a link) is singly the most important factor when Google determines the rankings for any given searchterm. This article isn't about that aspect of inbound links, although it is briefly touched on. This article discusses inbound links for their link popularity/PageRank value, and provides ideas on how to acquire them.
Advertising Online Escorts - Analyzing the Legal Issues by Lawrence G. Walters
Online escort directories have proliferated in recent times. Although many of the legal issues pertaining to operation of an adult website are equally applicable to online escort venues, such as §2257 compliance, copyright, etc., a host of unique legal concerns are generated by this particular business model.
Pay-Per-Clicks...One Way to Boost Traffic to Your Web Site by Robin Nobles
One of the ways to boost traffic to your Web site is by purchasing keywords from one of the pay-per-click search engines or directories. But with literally hundreds of choices, how do you pick the pay-per-click engine with the best visibility that has the potential of giving you a higher return on your investment? And, just as important, what are some strategies for working with the pay-per-click engines, and how do they operate?
Creating A Robots.txt File. by Sumantra Roy
Some people believe that they should create different pages for different search engines, each page optimized for one keyword and for one search engine. Now, while I don't recommend that people create different pages for different search engines, if you do create such pages, there is one issue that you need to be aware of.
Internet Myths Still Floating Around. by Terry Dean
You would think that some of the old Internet myths would just die off with the growth of Internet commerce, but some of them just won't die. Even though you can't ignore the growth of online commerce, businesses still believe some of the exact same myths that were started years ago.
Internet Search Engines Are Getting Smarter : How the busy business person can drive lots of visitors to their web site by Dr Kevin Nunley
Have you had this experience? You go to your favorite search engine, type in a keyword for the kind of web sites you're trying to find, and the search engines comes back with "There are 20,132 pages that contain this information."
Keeping Children Away From Adult Material - The time for an innovative solution by Lawrence G. Walters, Esq.
Now that the Child Online Protection Act ("COPA") has been declared unconstitutional again by the Third Circuit Court of Appeals, it is time to revisit the issue of age verification, children, and adult materials. While no self-respecting adult webmaster would argue that children should have a right to view erotica, opinions are mixed regarding the actions webmasters should take to accomplish this laudable goal.
Building Decent Free Sites: AKA 5 Pages of Hell by Jeremy
Why on earth would anyone want to build a free site? TGP is where the action is, surely? Well, yes. The people who like to watch their counters going round and their bandwidth bills going up build TGP pages. The people who are in it for the long haul and who like to count cash tend to build free sites.
The Basic Uses of SSI by Sean Burns
SSI stands for Server Side Includes. In it's simple form, it means that you can put a tag in your HTML pages that will be replaced by the file that you specify. This is extremely useful and I strongly urge you, whether you are a beginner or advanced designer, to use it. It will save you many hours work later.
A Down and Dirty Guide to Search Engine Positioning by Mark Joyner
I've been asked here to sum up what everyone should know about search engine positioning. First, two caveats: 1) Search Engine Positioning is only a tiny part of the big Internet picture.
How The Use Of Your Computer May Cause You Serious Injury by Ameenah Lutfee
Don’t take my word for it, here are some staggering statistics on the use of computers. Costs in direct workers compensation has exceeded a staggering 20 billion thus far.
Anti Hacking Tips For Home Based Online Business by Michael Bloch
In previous articles, we've looked at protecting your online business in relation to credit card fraud and web site hacking (links to these at the end of this article), but another very important aspect of online security focuses on your most important tool - the computer itself.
All Links Are Not Created Equal by Terry Mickelson
All links are not created equal. In the past year several search engines have announced that links are a part of the criteria they use to rank sites. This has caused a great amount of confusion.
Internet Marketing Tools - Email Basics by Shelley Lowery
Although writing an email message may seem simple, there are some important issues that need to be taken into consideration.
A Quick Guide To Operating Small (S) Corporations by David Berky
Owning and operating a small business can be a very rewarding experience, emotionally as well as financially.
Or it can be an absolute nightmare if you don't structure and operate your business properly.
The Free Sample Business Model Gone Berzerk: A Study by Sumrpal
Everyone should agree with that simple statement. Drinking, smoking, gambling, drugs. All are major cash-cows for business and government, while being major cash-drains for consumers. I know it's more complicated than that...there are social cost issues...but let's just follow the money for now.
Who's In, Who's Out in the Continuing Saga of the Search by Merle
There have been a lot of changes on the search engine front in the past year. So many that it's hard to keep track of who's still a major player and who isn't in the search engine game..
Site Maps: Let Search Engines Find Your Pages by Mario Sanchez
With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it’s no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become.
The Online Porn Industry by Sumrpal
Let's get down to business. I want to list some of the problems that the industry is facing right now, also some of the good points, and will follow up on each one in future articles.
Welcome to Miami and InterNext by Greg Gregory
Last year they threw Internext in Las Vegas where temperatures rival that of the sunny side of the planet Mercury in; the year before was New Orleans where when you breath you are actually breathing water. Now, the Internext folks, always wanting to be inclusive, picked South Florida, which is like a mixture of the two.
The Fusion of Marketing and Design by Cyndalie
New and experienced webmasters, spend 5 minutes reading this article and I guarantee you will not only learn something new, you will walk away with information that will help you improve the websites you already have, as well as pick up a few key factors to help you create even more efficient and profitable web sites in the future.
The Future: Where Are We Going? by Sumrpal
Is it just me, or does the Online Adult Industry seem to be at a standstill? What's new? I mean really new in the Adult Online Industry so far in the 2000's? Nothing.
Adult Industry Update: July 2002 by Lawrence G. Walters, Esq.
The House Judiciary Committee sprang into action this month by approving a bill designed to address the Supreme Court’s recent decision striking down the virtual child pornography law, Ashcroft v. Free Speech Coalition.
Avoid a "Bad Beat". What To Look For When Choosing a Casino Affiliate program by Cyndalie
Part of making money as a webmaster is choosing an affiliate program that your visitors will be tempted to click, buy, or enjoy. Looking at where your traffic comes from, and using good statistical reporting of your web logs can point to a general demographic of who your audience is and what will grab their attention.
Content Scoring: Selecting Content in a World Filled with Content Providers by TiBo
Selecting content to license is probably the second most important skill for a webmaster (with getting traffic being the first). Selecting the right content for the right page or website and getting it at the right price has a huge impact on your business.
Marketing and Product Development Magic by David Cameron Gikandi
Whether you are employed or self-employed, you are always marketing something. You market yourself, your skills, your products or your business. And no matter what you are, you are always developing. You develop yourself, your products or your business.
Converting International Traffic by Cyndalie
At the August 2001 CyberNet Expo, Jean-Christopher Gramont from GoodThinxx.com gave a seminar on “The Internet Gold Rush: European market for the adult Internet industry”. Several points made at this seminar deserve to be highlighted.
JavaScript: Popup Killers Test by William Bontrager
Now, with popup killers on so many surfer's machines, JavaScript enabled browsers won't necessarily launch your popups. This can be frustrating ... No more. This article will show you how to check whether or not your visitor's browser allows popup windows.
Making Your Business Legal by Brett Krkosska
It's important that your business be on the "up-and-up" right from the start. Taking care of the legal issues associated with starting a new business will keep you out of hot water in the future.
Gambling For Profit: Adult Site Marketing VS Casino Marketing by Cyndalie
Anyone who has ever been to a land based casino anywhere in the world will agree that casinos compete tooth and nail for your attention and your money. The billions of dollars invested to create the gambling wonderlands such as the Bellagio and the Venetian were not spent without knowing exactly what they were doing.
Providing Excellent Customer Support on a Small Budget by Bill Platt
An integral part of any successful e-commerce website is an
effective customer support solution. Your online business must be able to quickly respond to inquiries from potential clients and from existing clients, and then be able to address those inquiries accurately and efficiently.
Nitty-Gritty Details Critical To Business Success by Noel Peebles
Trouble is, many entrepreneurs view detail work as boring, time-consuming and petty. After all, they could be pulling off some exciting deals, instead of wasting time on "nitty-gritty" details. However, by not dotting the I's and crossing the T's, those very same entrepreneurs could be running a serious risk of having their wonderful deals come unstuck.
The Moral Dilemmas of Content Exploitation Online by Cyndalie
The talk about the recent widespread of the Daniel Pearl Video (news) and the fact that I have inevitably run into this video online has started me thinking about the moral dilemmas a webmaster faces when publishing questionable or controversial content online.
A Single Word by Dave Balch
There's no denying it; words are powerful. I'm talking P O W E R F U L ! A single word can change your entire perception of a situation. A single word can completely change the effectiveness of a marketing or sales message to your market. A single word can have an effect on your entire business.
Porn Goes Wireless: Getting Your Piece of the Wireless Goldrush by Cyndalie
With the number of wireless Internet users on the rise and the need for adult webmasters to consistently seek out new ways to promote their products and sites in an over saturated market, porn mobility will become another marketing alternative for adult entertainment businesses around the world.
Outsourcing Can Actually Make You Money by Cathy Kesslere
In the beginning, most small business owners are virtually forced
to do everything themselves. (Or so they think.) There is little money and even less time. As they run around wishing they could afford some help, they are trapped by the mentality that it will "cost" them to get the assistance they need.
Legal Bondage by Cyndalie
The InterNext 2002 Legalities Seminar offered a plethora of information and advice to help keep adult webmasters in business in the coming years. Learn what it all means and find out ways to break out of the legal bondage and exercise your rights to profit from Internet porn.
What Is Spam Anyway? by Richard Lowe, Jr.
I've found when people discuss spam they really have no idea what they are talking about. There are as many different definitions of spam as there are people. In point of fact, this factor alone (not being able to define what spam is and what it consists of) makes it virtually impossible to control.
Traffic Tips For Low Budget Webmasters by Cyndalie
Let’s face it, running an adult site is tough work. After the expense and hassle of creating a design, site identity, niche, domain name, buying content, and setting up hosting and billing, many webmasters forget the driving factor behind what will make the site profitable.
Nine Questions You Should Ask Your Internet Hosting Company by Dee Brian
1. How often do you back up the files? The answer you should be looking for is that they backup every night. You should also keep a up to date copy of your site on your computer to be on the safe side.
Branding Concepts by Michael Bloch
"Branding" is the process by which a company employs marketing strategies to get people to easily remember their business and products over anothers ... essentially, it's applied psychology.
Get The Money Issues Taken Care of at The Start by Cathy Goodwin
Many years ago, I ran a part-time resume service out of
my New York apartment. My client showed up on time for her first appointment, nervously clutching her old resume. "Can we just talk for awhile?" she asked.
Banner Design Tips by David Callan
Even though we have all read the news about the declining
effectiveness of banners on the web, I still believe that with
the right 'ingredients' banners can be a good source of visitors
and income for most webmasters.
No Rules by Dave Balch
For an interesting experiment, I suggest that you go to any local
event where there are a number of different small businesses exhibiting or selling their wares. A swap meet would be a good example, or a street sale, or a local fair. When you are there, observe the different styles of the businesses.